Selling the Law Enforcement "Brand" - Managing Image in Good Times and Bad

Selling the Law Enforcement "Brand" -

Aims:
To provide students with an in depth analysis of the need to
market their agency and how to do so effectively. To develop
strategies for overcoming communication's barriers, to include
strategies and skills for effectively dealing with the public and,
when appropriate the news media, both print and electronic. To
identify the important information distinctions between “cleared to
know” and “need to know,” and how to deal with individuals in
positions of power and/or authority who may fail one, or both, of
the required elements.

Outcomes:
Upon completion of this input the student will:

Know critical behaviors and drivers of the public’s interest
in law enforcement
Know how to develop an effective strategy for dealing with
the public in a way that overcomes communication’s
barriers
Be able to formulate effective strategies for relations with
the public during critical incidents to include negotiating
ground rules, identifying the most effective
spokespersons, and creating organizational messages
Be able to develop and implement an effective protection
strategy which avoids disclosure of critical information to
individuals in power/authority positions who fail to meet
the “cleared need to know” standard yet still maintains
their support and input
Know that you may have a press management strategy,
but you will never control the press
Be able to strike the balance between public interests and
operational imperatives

Method of Delivery:
Lecture, case study, and role-playing exercises

Presenter:
Academy Leadership Associates, LLC

Managing Image in Good Times and Bad